As an early adopter of ChatGPT, I’ve used the AI tool considerably. In the beginning it was fantastic to have something who could be anything you told it to be – a copywriter, a top-notch marketing executive, it could even adopt personas and tell you how a given audience would feel about a particular blog post. The excitement at having a virtual editing team at your disposal was giddying. This was something out of my league that was suddenly in reach. It was hard not to see how this would change the world. In many ways it was like digital clay being sculpted into whatever desire or need you had – often not perfect but, in most cases, good enough. However, just like the old myths about clay figures brought to life to serve their masters, there would be a catch – one that would ultimately cause me to pause writing for a year.
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